Why Your Day Care Needs A Website

I'm a huge advocate of having a website and blog to support your day care business.  My website was born at the same time as my day care and I have benefited from a lot of  business that otherwise might not have found me or would simply have overlooked my service in favor of a bigger, better, faster, shinier, more centrally located day care. 

Instead,  thanks to my website including pictures and information on every aspect of my day care people were impressed with the beautiful setting or the family run element or our montessori program or simply, with the fact that the website had put a face to the name, had added the personal touch and people felt like they knew us already. 

Having an online presence has many advantages in terms of marketing and simply communicating with current and potential clients.  A professional website is worth considering and is not difficult to create or maintain.  A vibrant, regularly updated site and blog can sell your business better than anything else.  Make sure it is easily navigable and well stocked with information about you and your business.

Granted it took a few months of work submitting my site to online business directories and ensuring I had all my meta tags and keywords up to speed but ultimately it was worth it.  My day care almost always shows up in the first few listings for any search for child care in my area (oftentimes for nationwide searches).

Pictures of your day care should abound, both interior and exterior.  Parents love to see concise details of essential policies, fees and curriculum - so they know what to expect.  You can include downloads of your day care contract and parent handbook - the more information you provide the less questions they're going to have. 

Having a blog associated with your site is a lovely idea and keeps both present and future clients updated and involved. I just recently revamped my site adding a blog (I use wordpress and highly recommend it) and am already reaping the rewards and hearing lots of nice feedback.  Consider having a staff page with pictures and mini biographies of your carers (even it it's just you).  People love that personal touch and feel that you are less of a stranger to them.

My husband Steve (he being the techie one) and I are considering putting together a 'Set up your day care web site no matter how technically challenged you are' easy, peasy to use guide.  Let us know if any of you would be interested in just such a product.

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