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There's a lot of pressure on American women these days to be very skinny. If you look at the runways, you see nothing but women who barely seem to be a size zero. This pressure to be thin can be especially damaging to adolescent girls, whose teenage years make them especially susceptible to criticism from their peers.

The days of being ashamed of your body are long past. Retailers and designers have heard the demands for attractive plus size clothing and are now offering a range of styles that go far beyond the traditional shapeless sacks. It is now possible to find clothing that will actually suit your body type and make you look good!

Larger women have always had something of a problem finding clothing that fits. Now, a surge in consumer activity on the part of plus-sized women has caused a substantial increase in the number of specialty stores carrying plus-sized clothing. Most malls now carry plus-sized clothes in all women's sizes- as well as for girls -that are the same quality as those offered by standard retail stores.

Perhaps you are or know of a senior in high school in need of plus size prom dresses. If that is the situation, we have some good news for you! In days gone by, you were lucky to find a painted burlap bag. However, now bigger girls can get outfits just as bright and pretty as those of their pals.

It's likely that your best shopping resource is a store that specializes in large size garments. The owner is undoubtedly familiar with the various shapes that full-bodied women come in, and the garments will be styled to enhance, rather than to hide, voluptuous bodies. Take off those shapeless duds you've been used to wearing. If you've got it girl, flaunt it!

There has been a sea change in the business of plus size clothing. Plus size women are an increasingly important and influential demographic group, and the power of their purses is starting to make a significant impact on American fashion. Retailers are finally meeting these new needs as plus size women and girls demand clothing that enhances - not hides - their beautiful bodies.